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Product Work
Building solutions across technological eras

Product Thinking Through Time

I've been building products for over two decades, from the early iPhone era to the COVID virtual revolution. Each product exists within its technological and cultural moment—shaped by the platforms available, the problems people faced, and the zeitgeist of its time.

20+ Years
Mobile to Web3
B2C & B2B
Cultural Context
iPhone Music Discovery App
2007-2008
iPhone Launch Era
iPhone Launch Era

iPhone Music Discovery App

Building music discovery for the first iPhone generation

iOS Development
Music Discovery
Social Features
Early App Store
Cultural Moments: iPhone revolution, iTunes dominance, Web 2.0 peak, Social media explosion
Impact: Acquired by Spotify
RaveBlocks
2020-2022
COVID Era
COVID Era

RaveBlocks

Virtual Berlin club timeline in Minecraft with revolutionary audio and commerce tech

Minecraft
Live Streaming
Spatial Audio
Artist Support
Cultural Moments: Pandemic lockdowns, Virtual events, Twitch explosion, Artist crisis
Impact: 500K viewers, $10K raised for artists
SaaS Analytics Platform
2015-2018
Mobile-First Era
Mobile-First Era

SaaS Analytics Platform

Enterprise analytics for the mobile-first generation

SaaS
Analytics
Mobile-First
Enterprise
Cultural Moments: Smartphone ubiquity, Cloud computing, Big data boom, Startup culture
Impact: Series A funding, 100+ enterprise clients
E-commerce Marketplace
2012-2015
Sharing Economy Era
Sharing Economy Era

E-commerce Marketplace

Peer-to-peer marketplace in the sharing economy boom

Marketplace
P2P
Mobile
Payments
Cultural Moments: Airbnb/Uber rise, Mobile payments, Social commerce, Gig economy
Impact: 1M+ transactions, acquired
Product Philosophy Across Eras
How my approach has evolved with technology and culture

Great products aren't built in a vacuum—they're shaped by their technological constraints, cultural context, and the specific problems of their time. The iPhone music app succeeded because it solved discovery in the iTunes era. RaveBlocks worked because it addressed artist survival during COVID.

My role as a product thinker has been to understand not just what users need, but what the moment demands. Sometimes that means pushing against technological limitations, sometimes it means riding cultural waves, and sometimes it means building bridges between old and new paradigms.

User-Centric

Always start with real human problems and cultural context

Technology-Aware

Understand what's possible now vs. what will be possible soon

Moment-Conscious

Build for the zeitgeist, not just the feature set